Privacy Policy

Anilama, owned and operated by AMADIAR LLC ("Anilama", "we", "our", "us"), is committed to protecting the privacy and personal information of customers when visiting and using the website to learn about, select, and purchase our online fashion products, including t-shirts, hoodies, sweatshirts, caps, and tote bags featuring a retro outdoor lifestyle style.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit the website, create an account (if any), subscribe to the newsletter, make transactions, or interact with services provided by Anilama. Additionally, the policy explains the rights you have regarding your personal data under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Your continued access to or use of the website signifies that you have read, understood, and agreed to the contents stipulated in this Privacy Policy. If you do not agree with any content in this policy, please discontinue using the website or contact us for assistance before continuing to use the service.

1. Scope of Application

This policy applies to all information collected by Anilama through the official website, online forms, ordering activities, customer service, electronic newsletters (Newsletters), advertising programs, and analytics and marketing technologies integrated into the website.

Information may be collected when you:

  • Visit or browse the website.
  • Search for or view product information.
  • Add products to the Shopping Cart.
  • Subscribe to the Newsletter.
  • Contact customer support.
  • Place orders and make payments.
  • Participate in promotional programs, surveys, or online events.
  • Interact with Anilama's advertisements on Google or Pinterest.

This policy does not apply to third-party websites, applications, or platforms to which our website may link. When you visit external websites, the collection and processing of data will be governed by the respective privacy policy of each third party. We encourage you to carefully read the relevant policies before providing any personal information.

2. Personal Information We Collect

Depending on how you use Anilama's website and services, we may collect various types of information to process orders, provide customer service, improve the shopping experience, and fulfill legal obligations.

2.1. Information You Actively Provide

When you place an order, subscribe to the newsletter, or contact us, you may be asked to provide one or more of the following pieces of information:

  • Full name.
  • Email address.
  • Phone number.
  • Shipping address.
  • Billing address.
  • Content of communications with customer service.
  • Feedback, product reviews, or survey responses.
  • Content you voluntarily submit via contact forms or email.

Providing this information is necessary for us to confirm orders, process payments, deliver goods accurately, provide after-sales support, and resolve arising requests.

2.2 Transaction-Related Information

During the shopping process, we may record:

  • Purchase history.
  • Order number.
  • Order value.
  • Purchased products.
  • Order status.
  • Payment method.
  • Return or refund history.
  • Discount codes or promotional programs used.

Note that Anilama does not directly store complete customer payment card information. Payment transactions are processed through secure payment service providers adhering to industry standards.

2.3. Website Activity Information

During your use of the website, we may also record:

  • Shopping Cart.
  • Viewed products.
  • Search history.
  • Visited pages.
  • Access time.
  • Frequency of returning to the website.
  • Submitted forms.
  • Newsletter registration or unsubscription.

This information helps us better understand customer needs to improve content, products, and services.

3. Automatically Collected Information

When you visit the website, certain technical information is collected automatically through browsers, servers, and data analytics technologies to ensure stable website operation and enhance operational efficiency.

This information may include:

  • IP address
  • Browser type.
  • Browser version.
  • Operating system.
  • Device used.
  • Device ID.
  • Session ID.
  • Screen resolution.
  • Time zone.
  • Browser language.
  • Referrer (referring source).
  • Data and time of visit.
  • Visit duration.
  • Viewed pages.
  • Website interactions.
  • Approximate location based on IP address.
  • Cookie identifier.
  • Network connection information.

This data is generally not used in isolation to identify your identity, but primarily serves statistical purposes, improving website performance, detecting technical errors, preventing fraud, and enhancing security.

4. Cookies and Similar Storage Technologies

Anilama's website uses Cookies and similar technologies to provide a more convenient browsing experience, remember user preferences, and support analytical and advertising activities as well as service quality improvements.

Cookies are small data files stored on your browser or device when visiting a website. They help the website recognize your browser during subsequent visits without requiring you to re-enter all information.

We may use the following groups of Cookies:

  • Essential Cookies: Help the website operate normally, maintain login sessions, save Shopping Cart status, process payments, and ensure important security functions.
  • Functional Cookies: Remember your preferences such as language, region, or certain personal settings to provide a more convenient experience during future visits.
  • Analytics Cookies: Collect statistical data on website usage behavior to help us evaluate the performance of each page, improve content, and optimize user experience.
  • Performance Cookies: Support measuring website performance, identifying error-prone areas or slow loading speeds to improve operational capabilities.
  • Advertising Cookies: Used to display ads tailored to your interests, limit ad impressions, and evaluate the effectiveness of marketing campaigns.
  • Third-party Cookies: Set by external partners like Google or Pinterest for traffic analysis, conversion measurement, and personalized advertising.

You can manage, block, or delete Cookies through your browser settings. However, disabling certain Cookies may cause some website functions not to operate as expected.

5. Pixels and Tracking Technologies

In addition to Cookies, Anilama uses tracking technologies such as Pixel Tags, Web Beacons, JavaScript Tags, and similar technologies to measure website performance and advertising campaign effectiveness.

These technologies help us understand:

  • Where users access the website from.
  • Which pages are viewed the most.
  • Which ads generate visits or orders.
  • Newsletter email open rates.
  • Click-through rates on links in emails.
  • Performance of marketing campaigns on Google or Pinterest.

These technologies are not used to track sensitive user information, but primarily serve data analysis, content optimization, and shopping experience enhancement.

6. Google Analytics

Anilama's website uses Google Analytics, a website analytics service provided by Google LLC, to help us better understand how customers use the website and improve service performance. Google Analytics uses Cookies to collect information such as visitor counts, visit duration, viewed pages, traffic sources, devices used, approximate location, and other statistical data. Where IP anonymization is enabled, your IP address will be truncated before processing by Google in applicable regions. Information collected by Google Analytics is used to analyze website usage trends, evaluate content effectiveness, detect technical issues, and improve customer experience. We do not use Google Analytics to directly identify individual identities.

7. Purposes of Information Use

Personal information and technical data collected by Anilama are used for various purposes related to business operations, website management, and customer care.

Specifically, we may use data to confirm and process orders, deliver products to the correct address, provide pre- and post-purchase customer support, handle return or refund requests, send order-related notices, maintain system security, detect fraudulent behavior, improve website performance, analyze usage trends, develop new products and services, personalize the shopping experience, send Newsletters when you consent to subscribe, measure marketing campaign performance, comply with legal obligations, and protect the legitimate rights and interests of Anilama and customers.

We only use information within the scope necessary for the purposes stated in this Privacy Policy and endeavor to apply appropriate technical and organizational measures to protect user's personal data throughout collection, use, and storage.

8.  Payment and Order Processing

When you purchase products on Anilama's website, we process necessary information to fulfill the sales contract, confirm orders, process payments, prepare products, ship, and provide after-sales services. During this process, we may use information you have provided, including full name, email address, phone number, shipping address, billing address, order content, transaction history, and other relevant information necessary to complete the sale. Customer payment information is processed through trusted payment partners. Anilama does not directly store full credit card numbers, CVV codes, or sensitive payment authentication information on its system. Transactions are encrypted and processed according to the security standards of the payment service provider. To complete delivery, we may share necessary information with shipping providers such as recipient name, phone number, shipping address, and other necessary order-related details. This information is used solely to deliver products to the correct recipient and is not permitted for independent marketing purposes without your consent. In some cases, we may also use transaction data to handle return or refund requests, resolve disputes, prevent fraud, or satisfy legal requirements under regulations.

9. Newsletter and Email Marketing

If you actively subscribe to Anilama's Newsletter, we may use your email address to send periodic newsletters regarding new products, new collections, discounts, seasonal offers, special events, and other brand-related information. Newsletter registration is completely voluntary. In many cases, we may apply a Double Opt-in mechanism, meaning after you register, a confirmation email is sent to verify that you are indeed the person requesting the newsletter. Only after completing this confirmation step will you be added to the Newsletter mailing list. Marketing emails may use Tracking Pixels or Web Beacons to measure the effectiveness of email marketing campaigns. These technologies help us know whether an email has been opened, which links are clicked, and the recipient's engagement level. This data is used solely for statistical purposes, content improvement, and marketing campaign optimization. You have the right to unsubscribe from Newsletters at any time by clicking the Unsubscribe link attached to each email or contacting us directly to request the removal of your email address from the mailing list.

10. Google Ads and Google Remarketing

Anilama's website uses Google advertising services to promote products, measure campaign performance, and display ad content tailored to user interests. Google Ads Conversion Tracking helps us understand whether an ad leads customers to visit the website or complete an order. Google uses Cookies to record ad clicks, impressions, browsing behavior, and other statistical metrics. These data are aggregated into reports and do not allow us to directly identify individual persons. In addition to Conversion Tracking, we also use Google Remarketing to display Anilama's ads to users who have previously visited the website as they browse other websites or services within Google's ad network. This technology operates via Cookies and online identifiers to provide a more relevant ad experience tailored to each user's needs.

11. Pinterest Conversion Tracking

Anilama uses the Pinterest Tag to measure the performance of advertising campaigns on Pinterest and better understand how users interact with the website after clicking an ad. The Pinterest Tag can record behaviors such as visiting product pages, adding products to the cart, starting checkout, or completing orders. This data is aggregated by Pinterest to provide statistical reports on ad performance and does not allow Anilama to directly identify individual identities. If you are logged into your Pinterest account when visiting the website, Pinterest may link visit data to your account in accordance with their own policy.

To learn more about how Pinterest processes personal data, you can refer to:

You can manage or change your ad preferences via your Pinterest account or browser settings to limit third-party cookies.

12. Information Sharing, Service Providers, and Data Disclosure 

Anilama does not sell customers' personal information to third parties for commercial purposes. However, to operate the website, process orders, and provide related services, we may share necessary information with trusted partners and service providers within the scope consistent with the purposes described in this Privacy Policy. 

Partners may include payment processors, shipping providers, hosting server providers, email marketing platforms, data analytics providers, online advertising partners, technical support units, and other customer care service providers. We only provide these partners with the minimum amount of information necessary to perform their assigned functions and require them to apply appropriate security measures to protect customers' personal data.

In some cases, Anilama may disclose personal information when such disclosure is necessary to comply with legal regulations, requests from competent state authorities, court orders, or other legal proceedings. We may also use or disclose information to protect the rights, property, and legitimate interests of Anilama, employees, customers, or related parties; investigate fraud, prevent unauthorized access, handle Terms of Service violations, or protect the safety of the system and user community.

In the event Anilama undergoes a merger, business acquisition, restructuring, asset transfer, or similar corporate transactions, customers' personal data may be transferred as part of business assets. If this transfer substantially changes how personal information is processed, we will notify users via the website or appropriate communication methods before changes take effect, if required by law.

13. Data Storage and Security

Anilama applies appropriate technical, physical, and administrative measures to protect personal data from risks of loss, unauthorized access, alteration, disclosure, or destruction. We only store information for the period necessary to fulfill the purposes stated in the Privacy Policy, meet legal obligations, resolve disputes, or protect Anilama's legitimate rights and interests.

Anilama's website uses SSL (Secure Socket Layer) encryption protocol to protect data transmitted between your browser and our servers. This technology helps minimize risks of data theft or unauthorized access during transmission.

For payment transactions, we only cooperate with payment service providers meeting industry security standards, including Payment Card Industry Data Security Standard (PCI DSS) or equivalent standards. Anilama does not directly store full customer payment card information or security codes on its system.

Additionally, we regularly review and update security measures, internal access controls, system monitoring, and appropriate management procedures to minimize risks, maintain data integrity, and protect personal information throughout collection, use, and storage. Although striving to apply appropriate security standards for e-commerce, no data transmission method or storage system on the Internet can guarantee absolute safety. Therefore, users should also actively protect their login credentials, passwords, and personal devices when using the website.

14. User Rights

Anilama respects customer privacy and is committed to helping you control your personal information within the scope permitted by applicable law. Depending on your place of residence and applicable legal regulations, you may have one or more rights regarding the personal data we collect and process.

14.1. Right to Access and Receive Data Copies

You have the right to request confirmation whether Anilama is processing your personal information. You may also request a copy of the personal information we hold as well as information on how data is collected, used, or shared within the permitted scope of law.

14.2. Right to Rectify Information

If you find that your personal information is inaccurate, incomplete, or needs updating, you may request us to correct or update such information to ensure data accurately reflects the current status.

14.3. Right to Request Deletion of Data

In cases permitted by law, you may request Anilama to delete personal information we hold. However, we may continue to retain certain data if storage is necessary to complete transactions, process orders, comply with legal obligations, resolve disputes, prevent fraud, or protect Anilama's legitimate rights and interests.

14.4. Right to Withdraw Consent

If the processing of your personal information is based on consent, you have the right to withdraw that consent at any time. The withdrawal of consent will not affect the lawfulness of data processing activities performed prior to the receipt of the request.

14.5. Right to Opt Out of Marketing Communications

You can opt out of receiving Newsletters or marketing emails from Anilama at any time by clicking the Unsubscribe link in the email or contacting us directly. Opting out of marketing information will not affect emails related to orders, payments, shipping, returns, or other important service notices.

14.6. Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of the State of California, you may be entitled to additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

In addition to the rights stated above, you can request to know the categories of personal information Anilama has collected, sources of collection, purpose of use, categories of third parties with whom information may be shared or disclosed, and types of data disclosed within the timeframe prescribed by law.

Within the scope of applicable law, you may also request to opt out of the sale or sharing of personal information if such activity occurs, request to limit the use or disclosure of sensitive personal information (if any), and designate an authorized representative to submit requests on your behalf. Before processing these requests, Anilama may perform identity verification procedures to protect customers' personal information.

Anilama will not discriminate against any customer for exercising rights under the CCPA or CPRA. Exercising these rights will not affect service quality, shopping capabilities, or your lawful access to the website, unless otherwise provided by law.

To exercise any rights stated in this section, you can submit a request via the Contact Us page or Anilama's official contact channels. We will review and respond to requests within a reasonable timeframe in accordance with legal regulations and Anilama's internal procedures.

15. Do Not Track

Some web browsers support Do Not Track (DNT) features to allow users to signal that they do not want their online activity tracked.

Currently, there is no uniform standard for websites to respond to Do Not Track signals. Therefore, Anilama's website does not currently change how data is collected or processed when receiving DNT signals from user browsers.

You can still proactively manage your privacy by adjusting browser settings, clearing or blocking Cookies, restricting third-party Cookies, or using tools provided by Google and Pinterest to manage personalized advertising activity.

16. Right to Refuse Cookies

You can accept, refuse, or manage Cookies through browser settings or privacy management tools supported on the website (if any).

Most modern browsers allow users to delete saved Cookies, block third-party Cookies, or set alerts before a Cookie is stored on a device. However, disabling certain Cookies, especially Essential Cookies, may affect the ability to maintain login sessions, save the Shopping Cart, remember your preferences, or use certain website features.

17. Updates to the Privacy Policy

Anilama reserves the right to modify or update this Privacy Policy at any time to reflect changes in business operations, technology, services, or applicable legal regulations.

The latest version will be published on the website along with its corresponding effective date. In the event of important changes significantly affecting how we collect or use personal information, we may notify users through the website or appropriate communication methods in accordance with legal regulations.

Your continued use of the website after the Privacy Policy is updated signifies your acceptance of these revised contents.

18. Children's Privacy Under 13

Anilama's website is not designed for or directed at children under 13 years of age. We do not knowingly collect personal information from children under 13 pursuant to the Children's Online Privacy Protection Act (COPPA).

If we discover or are notified that we have inadvertently collected information from children under 13 without valid parental or guardian consent, we will take appropriate measures to delete such information from the system within a reasonable timeframe.

Parents or legal guardians may contact Anilama if they have any questions or requests regarding children's data.

19. Contact Information

If you have questions, requests, or complaints related to the Privacy Policy or the processing of personal information, please visit the Contact Us page or contact us through the following channels:

  • Email: [email protected]
  • Address: 2308 Esperanza, Irvine, CA 92618
  • Business Hours: Monday – Friday, 8:30 AM – 5:00 PM (Pacific Time)

To help us process requests quickly and accurately, please provide your full name, email address used when purchasing, order number (if any), and request content. We will respond within a reasonable timeframe in accordance with legal regulations and Anilama's internal procedures.

20. Final Provisions

This Privacy Policy is an inseparable part of Anilama's website Terms and Conditions of Use. If any term in this Policy is determined to be invalid or unenforceable under law, the remaining terms shall remain in full force and effect.

Anilama is committed to continuing to apply reasonable measures to protect customers' personal information while complying with applicable legal regulations on privacy and data protection during website operation and service provision.

Effective date: July 27, 2026